Kids & Baby Care
Questions about our products
We are here to help you create a home and a lifestyle without skin allergies. Whether you need normal skin care for sensitive skin, sensitive baby skin or a skin prone to eczema, we have developed gentle household products and products for personal care
An allergen is a substance that can cause an allergic reaction. All our bodies are different: in some, the immune system may perceive a substance as a 'foreign body' or a 'dangerous' threat, while others will not experience an allergic reaction at all. Typical allergens include: perfumes and fragrances, preservatives, animal fur, dust, foods (such as milk and wheat), pollen and topical medicines.
If an allergen enters the body, your immune system triggers an antibody response. The antibodies bind to special cells, most importantly the mast cells. When the antibodies come in contact with the allergen, the mast cells release their own substances, including histamine. This causes unpleasant swelling and inflammation in the surrounding tissue - and it is your allergic reaction. When irritation remains localized in one area of the body, most symptoms are focused on the affected part of the body (for example, skin, airways, or eyes).
Although our products are not designed to treat eczema or contact dermatitis, our formulas are free of unnecessary additives such as perfumes and dyes - making them gentle enough to be applied to eczema-prone skin. All skin types can benefit from milder household and body care formulas as they help prevent skin irritation and skin allergic reactions.